What happens when corporations stop greenwashing…and start being real? MTV wants to find out. The NYC-based network just launched a global marketing push to tackle climate change with TV ads attacking those guilty of greenwashing. All of this is part of their youth-targeted climate change initiative called MTV Switch.

We might like to think that the shift to digital photography is less wasteful that the film medium from days of yore. And whilst there may be an element of truth in this assumption, the photoigraphic industry is still prone to issues of packaging waste. So it was pleasing the hear that Olympus Imaging America is setting out to reduce their impact in this regard.

Apparently, Kabbalah Water will heal us and Bling Water will define us. At the Bling H20 website, Bling Water “creator” Kevin Boyd describes noticing on Hollywood studio lots that “you could tell a lot about a person by the bottled water they carried.” First of all, didn’t god create water?