Image source: Twinka Tison

Fortunately (or unfortunately) the surf was flat on Monday, which squashed our plans to paddle out, but did give me a chance to sit down with Vipe Desai, President and Founder of project BLUE. Now in its first full year of operation, project BLUE is set to raise $100,000 USD, all of which will go straight to the Surfrider Foundation, by giving consumers a way to help the oceans by doing something they already do. "Its not a charity. Its a plan of action."

Any time you buy an item with the project BLUE tag, $2 of every purchase goes to Surfrider and sales are tracked so that money raised in Australia, for example, goes b...